Giuseppe Nelva
Masuda-san used to be the Managing Director of Pokemon developer Game Freak, but he will now be the Chief Creative Fellow at The Pokemon Company, the company dedicated to the brand management of the Pokemon franchise.
At the moment, it appears that Masuda-san’s mission in his new position will be to “develop new services and products.” We don’t know whether he’ll still be involved directly in the development of the games, but he expresses the desire to “transcend the boundaries of video games by trying to offer greater surprises, fun, and excitement.”
You can find the whole announcement below, including Masuda-san’s own comment.
Comments from Junichi MasudaI have served as the director of the Pokémon video game series, starting with “Pokémon Ruby Version and Pokémon Sapphire Version” up until “Pokémon X and Pokémon Y,” and was involved in the development of many video games, including Pokémon GO. I would like to express my heart-felt thanks to all Pokémon fans. Going forward, I hope to transcend the boundaries of video games by trying to offer greater surprises, fun and excitement to people all over the world, while doing my utmost to connect people, expand the circle of “play” and to help bring about a richer world for us to share. I appreciate your continued support in my new role.”
